SME case study

Supporting SME businesses

Case study

Over a year ago an established Commercial SME broker faced the difficult decision to seek a new insurer to help them continue their cover of material damage, business interruption, employer’s liability and public liability across the hairdressing and beautician industry. They decided to choose AXA, as they liked our mutual passion of bringing innovative solutions to the market, and our commitment to meet the niche requirements of the end customer.

A true partnership for growth

After their current insurer swiftly exited the market, they were in desperate need to find another insurer or be faced with the prospect of advising their clients to find cover elsewhere. That’s when our New Deals team with the expertise of the technical underwriters came to the rescue.

Our partner worked with our teams to create a clear, tailored business plan which both parties committed to quickly. This allowed us to set everything up within record time with the broker, creating no down time in their ability to continue providing cover to their valued customers.

We’re able to use our joint knowledge and experience to create a valued product with an innovative customer journey. We continue to deliver a high quote and conversion rate. As a result, we’ve seen no large losses on the scheme and a trend of continued growth is now visible with our partner.

At a glance...

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