Our pricing sophistication, coupled with our flexible trading approach allows us to deliver quality Motor products to meet your customers’ needs. But more than that, we've worked with brokers and customers to really understand what makes the difference in the event of an accident or loss.


Every customer is unique and a one size fits all insurance product just isn’t good enough. That’s why we’ve created a range of home insurance products that caters for a broad range of customer needs. So, whether your customer is downsizing to a smaller house or purchasing a high value property, you can be sure their home is in safe hands.

Target Market Statements

Our Target Market and Fair Value Statements explain the identified target market and the expected distribution strategy for each AXA Retail Insurance product manufactured by AXA Insurance.

Follow our AXA Broker UK LinkedIn community for a chance to win £250*

*follow our AXA Broker UK LinkedIn page and repost our launch post before Friday 15 December 2023, for a chance to win one of five £250 Amazon vouchers.

AXA Personal Lines and Consumer Duty

Update on FCA Consumer Duty July 2023.

Property Claims Inflation Guide

We’ve put together a practical guide, which covers how property claims inflation is driving up premiums for AXA retail customers, and what can be done to limit the impact.