AXA and LFC training centre

Know You Can

Welcome to the AXA Learning Zone for Brokers

In 2020 AXA secured the naming rights to the new Liverpool FC training facility. The AXA Training Centre is about providing best in class training, tools and resources, something that we aim to bring to our broker partners through the Broker Learning Zone.

Here you’ll find a range of digital training solutions, tools and resources to help you support your employees, grow your business and develop your people. Visit our dedicated learning zones below which will be updated regularly with the latest training and guidance.

Liverpool FC legend John Barnes introduces the Broker Learning Zone

Sales Zone

Digital sales training programmes and supporting tools to help you build client relationships and maximise opportunities in a hybrid trading environment.​

Technical Zone

A range of guidance, training and resources to help you increase your technical knowledge and deliver value for clients.

Management & Leadership Zone

Practical training, guidance and tools for business leaders and line managers.​

New Starter Zone

A range of guidance, training and practical resources to support the onboarding and development of new Brokers including access to Ignition’s online personal development platform, Brokerwise.

Health & Wellbeing Zone

A wealth of guidance and activities from AXA Health to aid your mental and physical wellbeing, including support materials for line managers.​

AXA Broker UK, our LinkedIn Community for brokers, is now live.


Brokerwise is an online training platform for Brokers. Work your way through bite-size modules and clock up time towards your CPD target. A growing library of content includes sales, technical and wellbeing topics.

Brokerwise logo

Broker Business - ezine from AXA Commercial

Brokerwise passport

New to insurance? Take yourself on a learning journey to support your first steps in the world of insurance.

Brokerwise Passport logo