Gold Awards from Investor in Customers

AXA Commercial and AXA Retail get Gold again!

We’re proud to announce that AXA Commercial and AXA Retail have been awarded the Investor in Customers (IIC) Gold award for the fourth consecutive year. This recognition highlights our ongoing commitment to listening to our brokers, partners, and employees and acting on their feedback to improve our services.

In addition to the Gold award, AXA has also received the ‘Company that Cares’ accolade from IIC, acknowledging our dedication to prioritising our customers’ needs and demonstrating that they remain at the heart of everything we do.

One broker commented: "AXA Retail consistently provides reliable, well-structured products that meet the needs of a wide range of clients. Their customer service is responsive, and the product offerings are competitively priced and easy to understand, making them a trustworthy choice for our clients and my family and friends."

Charlie Williams, Chief Executive of CXCO (working with the IIC) said: “AXA has been undertaking the annual IIC Assessment for over 10 years. Over that time the trend has shown AXA to be a business that is closely connected to the intermediary market, listening to feedback, and making improvements as a result. The scores achieved this year demonstrate this improvement philosophy and are a testimony to the hard-working teams across the business.”

As we look ahead to 2026, we'll continue reviewing feedback from this year’s survey to make our services and customer experience even better.